أثـر الرسوخ الوظيفي في دعم سمعة المنظمة: دراسة ميدانية

نوع المستند : بحوث باللغة العربیة

المؤلف

قسم إدارة الأعمال، کلية التجارة، جامعة عيـن شمس، جمهورية مصر العربية

المستخلص

تهدف الدراسة إلي التعرف على تأثيـر أبعاد الرسوخ الوظيفي (المتمثلة في المواءمة التنظيمية والمواءمة المجتمعية، التضحية التنظيمية والتضحية المجتمعية، الروابط التنظيمية والروابط المجتمعية) على دعم سمعة المنظمة والتعرف علي الاختلافات المعنوية للرسوخ الوظيفي ودعم سمعة المنظمة لدي العامليـن وفقا للاختلافات الديموغرافية (نوع الوظيفة /العمر /الخبـرة) وتم إجراء الدراسة علي العامليـن بشرکة حديد عز (بمدينة السادات) کما تمثلت عينة البحث الفعلية على (230) مفردة واستخدمت الباحثة الأساليب الإحصائية الوصفية التالية معامل الاتساق الداخلي، معامل ألفا کرونباخ، والأوساط الحسابية والانحرافات المعيارية والأهمية النسبية کما تم استخدام الأساليب الإحصائية الاستدلالية التالية تحليل المسار وتحليل الانحدار البسيط وتحليل الانحدار المتعدد واختبار T وتحليل التبايـن أحادي الاتجاه (اختبار ف).
وتوصلت الدراسة إلي وجود تأثيـر إيجابي معنوي ذو دلالة إحصائية لأبعاد الرسوخ الوظيفي ککل على دعم سمعة المنظمة وأظهرت النتائج أن أکثـر الأبعاد تأثيـرًا هو بُعد المواءمة (التنظيمية والمجتمعية) ويليه بُعد الروابط (التنظيمية والمجتمعية) وجاءت قيمة ثم يليه بُعد التضحية (التنظيمية والمجتمعية) کما توصلت الدراسة إلي وجود اختلافات معنوية في مستوي الرسوخ الوظيفي ودعم سمعة المنظمة لدي العامليـن بشرکة حديد عز السادات وفقًا للاختلافات الديموغرافية (العمر/ الخبـرة) بينما وجد أنه لا توجد فروق بيـن استجابات العامليـن حسب نوع الوظيفة طبقا لأبعاد الرسوخ الوظيفي ودعم سمعة المنظمة.
The study aims to be acquainted with the impact of the dimensions of job embeddedness (represented in organizational fit, community fit, organizational sacrifice, community sacrifice, organizational links and community links) on supporting the corporate reputation. Also to be acquainted with the moral differences of job embeddedness and supporting the corporate reputation as for the employees according to demographic variance (Type of job – age – Experience). A study was made on the employees working at Ezz Steel Company (El Sadat City). The actual research sample is represented in (230) individuals. The researcher used the following descriptive statistical methods:
The Internal Consistency. - Cronbach’s Alpha.
Arithmetic Means, standard deviations and proportional importance.
Also the following Inferential methods are used:
Path analysis. - Simple-Regression Analysis.
Multi-Regression Analysis.
T-test, and Analysis one way ANOVA (F-test).
The study showed that there is a positive moral impact of statistical function for the dimensions of job embeddedness as a whole on supporting the corporate reputation.
The results showed that the most effective dimensions is: fit dimension (organizational and community). It is followed by links dimensions(organizational and community). It is followed by sacrifice dimension (organizational and community)
The study resulted in that there are moral differences in job embeddedness and supporting the corporate reputation of employees working at Ezz Steel Company – (El Sadat City) according to demographic differences (age – experience).
Meanwhile, there are no differences between employees’ responses according to type of job according to job embeddedness dimensions and supporting the corporate reputation.

الكلمات الرئيسية

الموضوعات الرئيسية


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