الضمور، فيـروز مصلح؛ ومقراش، فوزية. (2015). «أثـر المزيج التـرويجي على سلوک المستهلک النهائي من وجهة نظر مستخدمي الهواتف النقالة «نوکيا»»، المجلة العلمية للاقتصاد والتجارة، کلية التجارة، جامعة عيـن شمس، العدد الأول، ينايـر، ص 195-222.
الضمور، هاني حامد؛ والشريدة، محمد تـرکي. (2008). «تأثيـر عناصر المزيج التـرويجي على قرارات المستهلک الأردني في استخدام خدمة الهاتف الخلوي: دراسة تحليلية»، المجلة الأردنية في إدارة الأعمال، عمادة البحث العلمي، الجامعة الأردنية، المجلد 4، العدد 4، ص 375-392.
بازرعة، محمود صادق. (1996). بحوث التسويق للتخطيط والرقابة واتخاذ القرارات التسويقية، مکتبة العبيکان، الرياض.
رزق الله، عايدة نخلة. (2002). دليل الباحثيـن في التحليل الإحصائي: الاختبار والتفسيـر، البيان للطباعة، القاهرة.
Abedin, Z. and Laboni, F. (2015). “Promotional Strategies of Telecommunication Industries and Customers Perception: A Study on Airtel Bangladesh Limited”, Global Journal of Management and Business Research: E- Marketing, Vol. 15, No. 3, pp. 75 – 91
Alelign, D.; Rao, B. and Obse, W. (2014). “The Impact of Marketing Mix n Customer Satisfaction: A Case of MOHA Soft Drinks Industry S.C, Hawassa Millennium Plant”, International Journal of Academic Research, Vol. 1, No. 1, pp. 59 – 72.
Altstiel, T. and Grow, J. (2006). Advertising Strategy: Creative Tactics from the Outside/In, SAGE.
Ateba, B.; Maredza, A.; Ohei, K.; Deka, P. and Schutte, D. (2015). “Marketing Mix: it’s Role in Customer Satisfaction in the South African Banking Retailing”, Banks and Bank Systems, Vol. 10, No. 1, pp. 83 – 91.
Bamfo, A. (2009). “Exploring the Relationship between Customer Satisfaction and Loyalty in the Mobile Telecommunication Industry in Ghana”, India Urnal of Economics and Business, Vol. 20, No. 8, pp. 299 – 311.
Belch, M. and Belch, G. (2009). An Integrated Marketing Communications Perspective: Advertising and Promotion, Irwin: McGraw-Hill.
Cohen, D. (1988). Advertising, Longman Higher Education.
Drummond, G. and Ensor, J. (2005). Introduction to Marketing Concepts. Burlington, Elsevier.
Jobber, D. (2007). Principles and Practice of Marketing, Berkshire: McGraw-Hill.
Kadhim, F.; Abdullah, T. and Abdullah, M. (2016). “Effects of Marketing Mix on Customer Satisfaction: Empirical Study on Tourism Industry in Malaysia”, International Journal of Applied Research, Vol. 2, No. 2, pp. 357 – 360.
Kanfar, I. (2016). “The Effect of Promotion Mix Elements on Consumers Decisions of Mobile Service: The Case of Umniah Telecommunication Company at Zarqa City- Jordan”, European Journal of Business and Management, Vol. 8, No. 5, pp. 94 – 100.
Karunanithy, M. and Sivesan, S. (2013). “Empirical Study on the Promotional Mix and Brand Equity: Mobile Service Providers”, Industrial Engineering Letters, Vol. 3, No. 3, pp. 1 – 9.
Khan, M. (2016). “Impact of Promotional Mix Elements on Tourist’s Satisfaction: A Case Study of Mussoorie”, International Journal of Research in Commerce & Management, Vol. 7, No. 4, pp. 98 – 101.
Kotler, P. (2000). Marketing Management. Prentice- Hall, New Jersey.
Kotler, P. and Keller, K. (2006). Marketing Management. 12th edition, NY: Prentice- Hall.
Kotler, P. and Keller, K. (2009). Marketing Management. 13th edition, London, Prentice- Hall.
Laroche, M.; Bergeron, J. and Goutaland, C. (2003). “How Intangibility Affects Perceived Risk: The Moderating Role of Knowledge and Involvement”, Journal of Services Marketing, Vol. 17, No. 2, pp. 122 – 140.
Lovelock, C. and Wirtz, J. (2004). Service Marketing, 4th edition, UK: Pearson.
Magatef, S. (2015). “The Impact of Tourism Mix Elements on the Satisfaction of Inbound Tourists to Jordan”, International Journal of Business and Social Science, Vol. 6, No. 7, pp. 41 – 58.
McCarthy, J. and Perreault, W. (2004). Basic Marketing. 5th edition, Burr Ridge, IL: Irwin.
Nam, J.; Ekinci, Y. and Whyatt, G. (2011). “Brand Equity, Brand Loyalty and Consumer Satisfaction”, Annals of Truism Research, Vol. 38, No. 3, pp. 1009 – 1030.
Nor, A.; Mohd, A. and Muhammad, H. (2013). “Enhancing Promotional Strategies within Automotive Companies in Malaysia”, Procedia Economics and Finance, Vol. 7, pp. 158 – 163.
Pooja. (2018). “Direct Marketing Practices by LIC of India in the New Age of Communication Technology: A Snapshot”, The Journal of Insurance & Management, Vol. 18, PP. 85 – 100.
Singh, H. (2016). “Impact of Marketing Mix Elements on Satisfaction: Mediating Effect of Brand Awareness”, Journal of Marketing and Consumer Research, Vol. 20, PP. 40 – 47.
Smith, R.; Chen, J. and Yang, X. (2008). “The Impact of Advertising on the Hierarchy of Effects“, Journal of Adertising, Vol. 37, No. 4, pp. 47 – 61.
Veloutsou, C.; Gilbert, G. R.; Moutinho, L. A. & Goodle, M. (2005). “Measuring Transaction-specific Satisfaction in Services: Are the Measures Transferable Across Cultures?“, European Journal of Marketing, Vol. 39, No. 5/6, PP. 606 – 628.
Weitz, B. and Castleberry, S. (2005). Selling: Builing Partnerships. 5st edition, McGraw-Hill, New York.
Yousif, R. (2016). “The Impact of Personal Selling on the Purchasing Behavior towards Clothes: A Case Study on the Youth Category”, International Journal of Marketing Studies, Vol. 8, No. 5, PP. 128 – 135.