Determinants of Green Packaging and their Impact on Consumer Buying Behaviour “The Mediating Role of Consumer Attitude” An Applied Study on the Egyptian Petrochemicals Sector

Elderany, Mohamed; Tarek, Marwa Tarek; Amara, Dalia; Ayad, Nihal

doi:10.21608/aja.2025.381128.1841

Determinants of Green Packaging and their Impact on Consumer Buying Behaviour “The Mediating Role of Consumer Attitude” An Applied Study on the Egyptian Petrochemicals Sector

المقالات الجاهزة للنشر

نوع المستند : بحوث باللغة الإنجلیزیة

المؤلفون

The Arab Academy for Science and Technology & Maritime Transport, Alexandria, Egypt

10.21608/aja.2025.381128.1841

المستخلص

This research focuses on green packaging serving as a key initiative to reduce packaging waste, greenhouse gas emissions, and carbon footprints , the main research target to test the impact of key determinants toward ecofriendly packaging included price, design, knowledge, and quality on consumer behaviour with the mediating effect of consumer attitude, while awareness of environmental issues is growing, a gap still remains in understanding how these determinants influence consumer behaviour additionally, a value-action gap exists between consumers’ attitudes toward eco-friendly packaging and their actual purchasing behaviour, a conceptual model was proposed, and a mixed-methods methodology approach was employed, collecting quantitative data through an online questionnaire distributed to employees among companies in the Egyptian petrochemical sector, while qualitative data was gathered through structured face-to-face interviews with managers from these companies, total of 391 responses were analysed using SPSS and AMOS, the findings confirmed a positive significant relation between the identified determinants toward green packaging and consumer buying behaviour, with consumer attitude playing a partial mediating role, strengthening the relation between these determinants and green packaging adoption These finding contributes to the literature by establishing a foundation model for further research on green consumer behaviour in Egypt, particularly within the petrochemical sector, furthermore, It also guides businesses and policymakers in boosting consumer awareness ,optimizing production costs, integrating sustainability into business strategies to support the transition to green packaging and offer a framework for fostering sustainable consumer behaviour in Egypt.

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